The story of the Luup logo begins with a text I received from an old friend, asking if I can help create a logo for her latest start-up endeavor. Her deadline for the logo was that weekend, which would give me approximately 5 days to figure something out. That’s not a lot of time, but my instant reaction to her request was a BIG YES!

We needed a logo within a very strict timeframe, and Fizza’s work was exceptionally delivered. Highly recommended!
– Maleeha Alvi, Luup Co-Founder

The part that got me most excited about this logo was the endless possibilities I had with the word “Luup”. Should I loop the word into each other? Create infinity loops? What about a feedback loop?! My mind was on fire (in a good way, of course).

We went through multiple iterations of the designs, starting with gradients and in the end converting it to a complete flat design. We are so happy with the way it turned out!

Previous Iterations